“Bailout” is quickly becoming the media’s overused buzzword du jour.
Spurred by coverage of the economic bailout and now the auto industry bailout, writers and editors are going out of their way to inject the B word into as many stories as possible — even when the story has nothing to do with any kind of bailout at all.
The latest offender is Variety, which posted a story this weekend called “Needed: Network bailout?” Intrigued by the possibility that the U.S. government would even consider bailing out struggling TV broadcasters, I clicked on the link … and quickly found out that wasn’t the story at all.
Instead, Michael Schneider writes about how ad revenue is down and the networks may have to cut back on programming to make ends meet. It’s all very interesting, but using the “bailout” buzzword so inappropriately is misleading and unfair to readers.