Enough with the bailouts!

“Bailout” is quickly becoming the media’s overused buzzword du jour.

Spurred by coverage of the economic bailout and now the auto industry bailout, writers and editors are going out of their way to inject the B word into as many stories as possible — even when the story has nothing to do with any kind of bailout at all.

The latest offender is Variety, which posted a story this weekend called “Needed: Network bailout?” Intrigued by the possibility that the U.S. government would even consider bailing out struggling TV broadcasters, I clicked on the link … and quickly found out that wasn’t the story at all.

Instead, Michael Schneider writes about how ad revenue is down and the networks may have to cut back on programming to make ends meet. It’s all very interesting, but using the “bailout” buzzword so inappropriately is misleading and unfair to readers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: